This Website is maintained by:
10 Town Plaza, #217
Durango, CO 81301
You can reach us by:
Phone: (800) 869-6393
e-mail: [email protected]
At SOF we understand that privacy is an important issue for our clients and program participants. The following information is designed to help you understand what information we gather, and how we handle the information once we gather it.
Information Collection and Use
We ask when we need information that personally identifies you. We may request that you provide personally identifiable information that may include your name, age, address, e-mail address, credit-card number and facts about your health related to common health risks, dietary requirements, exercise and activity guidelines, etc. The information may be requested during the registration process for a contest, program, newsletter or promotion. This information will also be used to process your order and, if necessary, to contact you regarding the status of your order or registration.
We use your personal information to operate this Website, determine the effectiveness of our programs, award incentives in contests or promotions, inform you of new SOF services and programs and improve existing features or develop new features, products and services by analyzing how site features are being used. You may also be contacted by us or our agents to request your feedback about your experience with SOF.
As described below, we do our best to ensure that the personal information you provide to us is kept confidential. SOF will not sell, share or rent this information to others in ways different from what is disclosed in this statement.
If you don’t want SOF to collect, use and distribute information about you, use traditional means of communication such as the phone or mail.
We automatically collect IP addresses and Website usage information from you when you visit our site. This information helps us evaluate how our visitors use and navigate our Website on an aggregate basis, including the number and frequency of visitors to each web page, the length of their visits, their browser type and their operating systems.
When you provide us with a credit card number, SOF will take commercially reasonable steps to protect this information through a secure connection with your web browser. Credit card numbers are only used for payment processing and are not retained for marketing purposes.
A cookie is a piece of data stored on the user’s hard drive containing information about the user. Usage of a cookie is in no way linked to any personally identifiable information. Cookies are required to gain access to secured areas of the site, and can be a convenience by limiting the need for the user to enter duplicate information as they advance from page to page through the site. Cookies can also enable us to track and target the interests of our users to enhance the experience on our site. Please note that cookies may be necessary to enable you to use some or all of the features on the site.
SOF reserves the right to perform statistical analyses and profiling of user behavior and characteristics in order to measure program progress and satisfaction as well as interest in and use of the various areas of the site and to inform third parties of such information. SOF will provide only aggregate data from these analyses to third parties; no personally identifiable information will be disclosed.
Public Forums and E-mail
SOF provides message boards available to you. Please remember that, unless otherwise stated, any information that is disclosed in these areas becomes public information. Therefore, you should exercise caution when deciding to disclose your personal information. You should also be aware that dialogue on this Website’s message boards is archived by this Website and may be made available to this Website’s users for an extended period after the date of the communication.
From time to time we may send informational, educational or promotional materials to you at the e-mail address you’ve provided. When replying to these e-mails, please note that your e-mail is a non-encrypted form of Internet communication and may be accessed and viewed by other Internet users without your knowledge or permission while in transit to us. Please exercise caution when using e-mail to communicate any information that you consider confidential.
SOF offers opt-in e-mail support. When subscribing, visitors are asked to submit information such as name, e-mail address and demographic information. To unsubscribe, follow the Unsubscribe instructions included in every email.
Children/Direct Notice to Parents
SOF will not knowingly collect any personal information from individuals under 13 years of age without parental consent. Where appropriate, SOF will specifically instruct children not to submit such information on our site and/or will take reasonable steps to ensure parental consent to such submission. SOF encourages all parents to instruct their children in the safe and responsible use of their personal data while using the Internet.
Links to Other Sites
Correcting Your Information
By following the simple instructions on the site, you may correct or update your Profile at any time.
Your individualized information at SOF is protected from unauthorized access by a secure firewall and security infrastructure. During transmission, your privacy is protected by Secure Socket Layer 128 bit encrypting software. Then when the information is received, we employ extensive physical, electronic and procedural safeguards to maintain the security of your information. SOF also conducts periodic reviews of its Web security to ensure that our electronic security safeguards remain up-to-date and effective.
Your Role in Protecting Your Privacy
If you share a computer terminal with others, you may want to consider establishing an anonymous e-mail account. In this way, e-mails that you receive from sofcorp.com, such as password reminders, will be seen only by you. If you access this Website through an e-mail account maintained by your employer, please note that it is possible that your employer may monitor your e-mail communications.
Your Acceptance of These Terms
How to Contact Us
We invite your comments and questions. Please contact us at [email protected].